Zagreb: Između digitalnog i analognog – tradicionalnog i savremenog: Glitch.ba

O Glitch.ba nema potrebe mnogo pisati… Samo jedan pogled na proizvod i sve je jasno! Dizajn i proizvodnja na vrhunskom nivou! Rekla bih da su ovo proizvodi koji su zaista nedostajali na našem tržištu… Proizvodi koje smo pokušavali naći i o kojima smo maštali uređujući svoj dom ili dizajnirajući za nekog od klijenata.

Kao što je očigledno, mene su, Imelda Ramović i Mirel Hadžijusufović, kreativni direktori Mireldy-ja, aposlutno oduševili. To nije ni čudno, jer su dobitinici mnogobrojnih nagrada i učesnici festivala: Red Dot, New York Festivals, Cresta, Magdalena, Type Directors Club, ADCC…

Cilj njihovog projekta, Glitch.ba, je stvaranje jedinstvenog proizvoda koji je baziran na autohtonom dekoru i načinu proizvodnje. Strukturirana repeticija pogreške u digitalnom svijetu spojena je sa strukturom tradicionalnih elemenata.

‘Kombinacijom tradicionalnih elemenata i novih digitalnih alata stvorili smo novu verziju tradicionalnog tepiha koja poštuje tradicionalne tehnike, vrijednosti i funkciju, ali ih reinterpretira na suvremen način.’ – kaze dvojac Mireldy.

Ovi ručno radjeni tepisi proizvode se od 100% novozelandske vune u saradnji s Regeneracijom (Zabok, Hrvatska) u okviru projekta Autoportreti. Tehnika kojom se radi je felting, pređa pridobljena filcanim postupkom. To omogućava upotrebu nekoliko posebnih tehnika kojma se naglašava struktura, stvara dinamičnost te nudi originalnost.

Ukoliko želite svoj komad ‘glitchanog’ etno komada javite se Imeldi i Mirelu na mail: mireldi@gmail.com i birajte dekor i boje (ukoliko se uopšte možete odlučiti koji vam se najviše sviđa) 🙂

There is no need to write to much about Glitch.ba… Just one look at the product and everything is clear! Design and production at the highest level! I would say that these are products that were really lacking in our market… products that we were trying to find and which we have dreamed of decorating our home or designing for some of the clients.

As is obvious, that I am impressed by, Imelda Ramović and Mirel Hadžijusufović, creative directors of Mireldy. It is no surprise, because they are winners of numerous awards and participants of festivals: Red Dot, New York Festivals, Cresta, Magdalena, Type Directors Club, ADCC…

The aim of project, Glitch.ba, is making unique product based on authentic décor and production. Structured repetition of errors in the digital world is connected with the structure of traditional elements.

‘Combining ethnic elements and the new digital tools, we have created a new version of the traditional carpets that respect old techniques, value and function, but reinterpreted in a modern way.’ – Says the duo Mireldy.

These handmade carpets are made of 100% New Zealand wool in cooperation with Regeneration (Zabok, Croatia) in the framework of Autoportreti. Technique that they use is felting, yarn obtained by felt process. This allows use of several special techniques enforcing structure, creates dynamics and offers originality.

If you want your own piece of ‘glitch’ ethnic piece contact Imelda and Mirela by the mail: mireldi@gmail.com. and select the décor and colour (if you can decide which you like best) 🙂

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Source: Mireldy

Photography:  Domagoj Kunić i Sanjin Kaštelan

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