Belgrade: The Lord of the Boards: DASKKA

‘DASKKA je predmet, priča i izraz.’ – Ovom rečenicom počinju intervju dvije kreativne dame iz Beograda, Jelena Necić i Anja Vuković.

I dodaju: Udružile smo svoja formalna obrazovanja – arhitektura i ekonomija, umešale svoja interesovanja, ukrstile svoje talente i nastalo je nešto u čemu uživamo dok radimo, nešto što nam daje mogućnost da se dalje razvijamo…’

Tako je nastala DASKKA… Brend koji već duže vrijeme pratim i divim mu se! Od jednog svakodnevnog predmeta djevojke su isklesale pravo remek djelo – dasku koja bi ukrasila svaki stol, dasku koja je kreativni ‘masterpiece’.

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‘DASKKA is the subject, story and expression.’ – With this sentence, two creative ladies from Belgrade, Jelena Necić and Anja Vuković started this interview .

They add: “We joined our formal education – architecture and economy, mixed our interests, combined our talents and created something that we enjoy to work on, something that gives us the ability of development…”

And this is how DASKKA was born!  Brand, which I follow and admire for a long time! From one everyday object girls carved a piece of art – a board that can decorate each table, a board that is creative ‘masterpiece’.

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‘We seek the inspiration in colors and geometries and the possibilities of wood as the main actor in our story about DASKKA’

Koncept brenda:

‘Ideja je da se  upotrebni predmet, kao što je daska za sečenje i serviranje hrane, pretvori u unikatan dekorativni predmet koji se može koristiti na razne načine. DASKKA se prevashodno izdvaja drugačijim konceptom nastajanja, a najzad svojim koloritom i oblikovanjem. DASKKA je igra jednostavnih formi, razigrane boje i geometrije, i prirodne lepote drveta kao materijala. Uz to, svaka daska je posebna, unikatna.’

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The concept of the brand:

‘The idea is that the useful object, such as a cutting board and serving plate, turns into a unique decorative object that can be used in various ways. DASKKA primarily distinguishes with different concept formation, and finally its colors and design. DASKKA is the game of simple form, cheerful colors, geometry, and the natural beauty of wood as a main material. In addition, each board is special and unique. ‘

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‘The design process is an experiment’

‘Sam proces dizajniranja nas suštinski inspiriše da eksperimentišemo i istražujemo: sa različitim tipovima i koloritima boja/farbi, uljima i lakovima kao zaštitnim sredstvima, samim drvenim materijalom i njegovim različitim strukturama i najzad paternima.’

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‘The process of designing essentially inspires us to experiment and explore with: the various types of colors, oils and varnishes, different structures of wood and finally: patterns.’

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‘DASKKA is shaped in London, but developed in Belgrade, in Savamala…’

Tržište:

‘Sada posle nekog vremena rada, vidimo koliko je to polje mogućnosti veliko, za nas vrlo inspirativno . Tako želimo da stvorimo upečatljiv i jedinstven predmet i brand na tržištu, koji ima i upotrebnu, a i umetničku vrednost,  i zaista smo oduševljene što je u vrlo kratkom roku od nekoliko meseci od kada smo nastale, to prepoznato i kod nas ali i izvan granica zemlje.’

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Market:

‘Now after some time of work, we see how many opportunities manufacture offers and  for us it is very inspirational. We want to create a striking and unique product and brand in the market, which has functional and artistic value! Indeed, we are happy to see, in a very short period of a few months,that our brand is recognized in our country but also outside of Serbia. ‘

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Shape: from the simplest one to those more challenging for the implemenetation

‘DASKKA počinje priču kao fino obrađeno  drvo. Za nas najlepši materijal. Topao i produhovljen. Biramo najkvalitetnije drvo: hrast, maslina, javor, trešnja, orah. Obrada se dalje odigrava u specijalizovanim stolarskim radionicama koje po našim nacrtima i specifikacijama, samo za nas, izrađuju elemente kojima u studiju dajemo finalni izgled što se tiče dizajna i obrade tiče.’

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‘DASKKA begins its story as a fine curved wood. For us it is the best material. It is warm and spirited.  We choose high quality wood: oak, olive, maple, cherry, walnut. Treatment takes place in specialized workshops, according to our drawings and specifications… Process made just for us, creates elements to which we give the final look in our studio.’

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‘Those who want to see how DASKKA looks like,  can order a croissant, muesli or muffin in Kafeterija – Novi Sad. It is a collaboration of which we are very proud of … ‘

‘Od 1. Aprila DASKKA ce biti izložena u KARE design prodavnici u Beogradu, a nadamo se da  ćemo ostvariti saradnju sa jos nekim koncept radnjama kako u Srbiji, tako u okruženju. Trenutno smo jako uzbuđeni zbog projekta na kome radimo u saradnji sa dizajnerkom Janom Oršolić, ali o tome će biti mnogo više priče u mesecima koji dolaze.’ 

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‘From 1st of April DASKKA will be exhibited at KARE design store in Belgrade. We hope to establish cooperation with some other concept stores in Serbia, but also in the Region. Currently, we are very excited about the project we’re working on in collaboration with the designer Jana Oršolić,  and we will talk about it more in the coming months. ‘

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Hiishii photo studio
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Hiishii photo studio
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Hiishii photo studio

‘Trudimo se da DASKKA bude prezentovana na najbolji mogući način i reakcija ljudi je zadivljujuća. Naravno vodimo računa o tome kako će one izgledati na fotografijama i u tome nam pomažu prijatelji fotografi, od kojih bi izdvojili Hiishii foto studio http://hiishii.com/ i Dragana Radojevića.’

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‘We are trying to present DASKKA in the best possible way and reaction of people is amazing. Of course we care how our boards will look in the photos, so we have a special help from our friends photographers, like  HIISHII photo studio http://hiishii.com/ and Dragan Radojevic. ‘

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Kako i gdje kupiti DASKKA proizvode?

‘Radujemo se kad ih ljudi poruče preko sajta, a da ih nisu ni videli uživo. Ipak najlepše je kad dodju kod nas u studio, jer tu mogu da ih dodirnu, opipaju, što je za drvo kao materijal veoma bitno, i zaista se uvere u njihovu lepotu i kvalitet, tada se obavezno oduševe.  

Planiramo da proširimo asortiman proizvoda i da istražimo šta sve DASKKA može da bude i predstavlja. 

Naš studio se nalazi u Karađorđevoj 44 u Savamali u Beogradu. DASKKA se moze nabaviti direktno kod nas ili se naručiti preko Facebook-a https://www.facebook.com/daskka/ ili preko web site-a  www.daskka.com’

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How and where to buy DASKKA products?

“We are very excited when people ordered our boards online, because we assume that they did not even see them live. But the best is when people come to our studio, because there they can not touch boards, feel the the wood, and really be aware of their beauty and quality..

We plan to expand the range of products and to explore what DASKKA can be and represent.

Our studio is located in Karadjordjeva 44, Savamala in Belgrade. DASKKA can be purchased directly from us or it can be ordered via Facebook https://www.facebook.com/daskka/ or web site http://www.daskka.com

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Kratku priču o fenomenalnoj kreaciji koja nadahnjuje i još  jednom potvrđuje da mašta i odličan tim stvaraju čuda završila bih rečenicom: / This short story about the fantastic creation that inspires and confirms once again that imagination and excellent team create miracles, I will end with the sentence:

“The details are not the details. They make the design.”–  Charles Eams

❤ DASKKA

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